How to Increase the Delivery Rate of Your Emails Sent to Gmail

Joe Engelking

Ready to Solve Your IT Problems and/or Protect Your Systems?

In February, Gmail greatly tightened its spam monitoring which has greatly affected email delivery to gmail accounts.  Here is how to increase the delivery rate of your emails to Gmail or Google Workspace email accounts:

Enact these three security protocols on your emails

  • SPF (Sender Policy Framework): Ensure your domain’s SPF records are correctly configured to specify which mail servers are permitted to send emails on behalf of your domain.
  • DKIM (DomainKeys Identified Mail): Sign your emails with a DKIM signature to verify that the email content has not been altered.
  • DMARC (Domain-based Message Authentication, Reporting & Conformance): Implement DMARC policies to help Gmail and other providers authenticate your emails.

Clean-up your Email List because low open rates increase your spam score

  • Remove Inactive Subscribers: Regularly clean your email list to remove addresses that are inactive or have bounced repeatedly.
  • Use Double Opt-In: Implement a double opt-in process to ensure that the subscribers genuinely want to receive your emails.

Monitor clicks and Engagement and make sure your content is useful 

  • Track Open and Click Rates: Monitor how recipients engage with your emails. Low engagement rates can hurt your sender reputation.
  • Segment Your List: Send targeted emails to different segments of your list based on their preferences and past behaviors to improve engagement

Monitor when people mark you as SPAM

  • Monitor Bounce and Complaint Rates: Keep an eye on the rates at which your emails bounce or receive spam complaints. High rates can negatively impact your sender reputation.
  • Use Feedback Loops: Sign up for feedback loops provided by ISPs to receive notifications when recipients mark your emails as spam.

All email providers will be tightening their spam policies, so make sure you have SPF, DKIM, DMARC setup and that your mass emails are being opened and pruned of old email addresses or contacts that don’t engage.

Reach out to LME and we can help assess your domain and email spam scores

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