Client: Law Office of Alexandra R. McIntosh | Industry: Legal
Alexandra McIntosh, a family and divorce law firm, wanted to generate more leads and traffic from a website that wasn’t converting on Weebly, a limited website platform.
The Challenge
- No keyword research had ever been done for her practice areas or local market.
- Heavy competition from other family law firms in her service area.
- Little to no on-page or off-page SEO work in place.
- Needed analytics set up from scratch to track and prove real results.
- Needed nearly the entire website rewritten and reorganized within Weebly’s limitations.
The Solution
- Researched keyword volume and search patterns to identify her strongest practice areas to target.
- Rewrote headlines and page copy to work keywords in naturally.
- Installed Clicky Analytics to track real traffic patterns.
- Cleaned up page structure, titles, and meta descriptions sitewide, and added proper image titles.
- Migrated the site to HTTPS and added trust signals to build visitor confidence.
- Properly configured Google Business, Bing Business, and other directory listings, and built links from reputable, relevant sites.
The Results
Daily traffic grew from roughly 40 to 60 visitors, and the firm went from 26 conversions over 10 months to 11 conversions in under 2 months — a dramatic jump in conversion rate.