In our experience the answer is almost always yes. Businesses often ask why Facebook, isn’t that where people go to share pictures of their kids and see how their friends are doing? The answer is yes, that is where 1.3 Billion people (800 million of whom are active) are spending their leisure time. Its also the place that tracks your interests, your location and your demographics. All those users and all the information makes it one of, if not, the most powerful tools for narrowing down exactly whom you want to target your ads with. With Facebook ads you can pick the area, interests, gender, age and behaviors you that are correlated to your ideal customer.
While Google Ads and some other online marketing services suggest you spend at least 500$ a month and send out a blanket ad, Facebook can generate results for as little as 3$ a day and allow you to run multiple ads so that you can track the success and failures in their well constructed Business Manager. Get access to all the numbers that matter ROI, CPC and impression on every ad you run and re-target people who have been to your website or Facebook page by inserting a tracking pixel that puts your ads on other websites.
Facebook has the tools, the audience and the cost to help almost any business reach a larger audience. LME uses and understands these tools and would be happy to help teach or maintain this manageable online marketing tool for you.
