Throughout the holiday season, it seems every business regardless of size, is out to get extra attention online. Whether it be through Google search, social media or paid advertising, Google tools offers businesses a valuable opportunity to be located based on your company’s services.
Google+ and Google My Business are great ways to increase your visibility because once setup, these services tie your business into Google Maps. When setup accurately, the Google+ account for your business will allow you to tell Google what services/products you provide and where you provide them, that way when someone Googles “Real Estate Lawyer in Joliet” or “Mechanic in Waukegan” Google will know to provide your business in the search results.
When you assign keywords to your businesses it helps the right customers find you and the more any company is listed online, the better its search results will be. Think of online search like jars of beans. Every time your business is mentioned, another bean is put into its jar. When a potential customer searches, the jar with the most beans “wins” and appears highest in the search.
Maintaining all social media and search engine optimization accounts online may seem like a large undertaking, but like any aspect of your business it is important for attracting the right customers. Creating accurate accounts on Google+ and Google My Business is worth the effort because not only does it put you on the map, but it also helps to increase your search rankings and visibility.
